Cape Haddie by Sea Harvest — Exclusively Represented in North America by Southstream Seafoods
If you’ve been in the seafood industry long enough, you know the difference between a marketing label and a real commitment. And right now, the real work is happening off the coast of South Africa — where Sea Harvest’s Cape Haddie is proving that sustainability and scale can finally coexist.
Represented in North America exclusively by Southstream Seafoods, Cape Haddie isn’t just another white-fish program. It’s an operation built on precision: MSC certification, frozen-at-sea handling, and a traceable chain of custody that starts miles offshore and ends on a chef’s cutting board.
“Chefs want clean, consistent, and accountable supply — not stories that fall apart on delivery,” says Mark Soderstrom, President of Southstream Seafoods. “Cape Haddie checks every box. It’s not about buzzwords; it’s about standards you can measure.”
From the icy South Atlantic to the kitchens of Boston, Chicago, and beyond, Cape Haddie delivers firm, white fillets with a naturally mild flavor that adapts across menus — from British-style fish & chips to fine-dining plates. But what truly distinguishes it is reliability: every catch frozen within hours aboard Sea Harvest’s modern fleet, ensuring locked-in freshness and minimal waste.
Behind the product is a 60-year South African success story. Founded in 1964 in Saldanha Bay, Sea Harvest has grown into one of Africa’s most respected fishing companies, balancing commercial innovation with community and environmental stewardship. The company remains a Level 1 B-BBEE contributor, a benchmark of inclusion and reinvestment in South Africa’s coastal economy.
For Southstream, the partnership is as strategic as it is ethical.
“Our customers need certainty,” Soderstrom adds. “When supply chains falter, it’s the operator and distributor who pay the price. Sea Harvest brings the stability that our clients depend on.”
At a time when ocean health and consumer trust are both under pressure, Cape Haddie represents what the next chapter of seafood must look like — traceable, equitable, and future-proof.
So as the industry heads into 2026, one thing is clear:
Real sustainability doesn’t shout. It ships — frozen at sea.
The New Standard for Modern White Fish
Sea Harvest Cape Haddie delivers everything today’s chefs and distributors demand — premium quality, certified sustainability, and reliable supply — backed by Southstream’s 35+ years of expertise in first-line importing and distribution.
Recognized for its clean flavor, consistent performance, and certified sourcing, Cape Haddie defines what modern white fish should be.
To explore availability or partnership opportunities, contact Southstream for more information.
